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With the intention designed to make people think more about racial diversity, for 24 hours it will be black faces only on Britain’s Channel 4 a public-funded major news channel. Such virtue signalling clearly suggests Blacks are superior to their ethnic-European hosts in Britain.

On Friday September 10, Channel 4 held holding a ‘black takeover’ day. From 6 am, all of the channel’s presenters were to be black: ‘The Big Breakfast’ is brought back with black hosts, all the newsreaders are black, teen soap Hollyoaks has an all-black cast, all of the contributors on Celebrity Gogglebox are black, and even the West Indian newscaster Trevor McDonald is hosting ‘Countdown’.

Kelly Webb-Lamb, Deputy Director of Programmes and Head of Popular Factual announced that ‘this project involves every slot, every genre, and every corner of the channel, and will therefore be the most radical and meaningful intervention into diversity in the channel’s history.’

In its press release, Channel 4 claimed that the ‘takeover day’ will ‘mark a year since the international protests and debates sparked by the killing of George Floyd and lead into Black History Month 2021.’

How can Channel 4 claim to combat racism by choosing who can and can’t be on its channel based on the colour of a person’s skin? Can you imagine the uproar if there was an ‘only white’ day on a TV channel?

Most think they’re having the opposite effect and making moderate people feel angry and bitter. The idea of having a ‘black takeover’ day may sound like a great idea during a brainstorm between metropolitan TV executives, but it won’t go down well in the rest of the country. It will just anger some people and lead to others rolling their eyes. People know virtue signalling when they see it, and it gets their backs up.    

The same principle applies to ‘taking the knee’ at football matches. The vast majority of people in this country who oppose that gesture are not racist – they just feel as though they are being blamed for something that had absolutely nothing to do with. They had nothing to do with slavery no more than blacks can be held responsible for the fact that Europe still bears the scars of slave raids by Africans carried out over centuries.

The more people read about what the Black Lives Matter (BLM) movement actually stands for, which includes defunding the police, the more they don’t like it.

So why is Channel 4 doing it? Well, Vivienne Molokwu, one of its commissioning editors, justified the takeover by saying that ‘the true reality is that when you turn on British television, you’d be hard-pressed to see for a few hours, let alone the whole day, only black faces anywhere, which is patently untrue.

Most can say they have never read a more ridiculous explanation in their life. Firstly, we never see ‘only white faces’ on British TV anymore and secondly, black people only make up around 3% of the population, so why should we see ‘only black faces’ on our TV screens? 

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MICHAEL WALSH is a journalist, author, and broadcaster. His 70 books include best-selling RHODESIA’S DEATH EUROPE’S FUNERAL, AFRICA’S KILLING FIELDS,  THE LAST GLADIATORS, A Leopard in Liverpool, RISE OF THE SUN WHEEL, EUROPE ARISE, FOR THOSE WHO CANNOT SPEAK, THE ALL LIES INVASION, INSPIRE A NATION Volume I, INSPIRE A NATION Volume II, and many other book titles. These illustrated best-selling books are essential for the libraries of informed readers.

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