EUROPE RENAISSANCE If we are to inform and inspire others your much-appreciated donations are vital. Help us to avoid catastrophe: refuse to be a mere spectator. Contact Michael Walsh firstname.lastname@example.org
We are all familiar with Wrigley’s Chewing Gum brand but the story behind the Wrigley legend is well worth chewing on. I don’t have to hand the original so I fall back on memory.
The Wrigley legend like most had humble beginnings and quite by an accident of fate I, and no doubt others, can identify with the story behind the world’s most successful brand.
William Wrigley Jnr., when just 13-years of age worked as a salesman for his father’s company. Founded in 1891 the Chicago firm was a manufacturer of household soap and baking powder. As a sales incentive, the younger Wrigley offered free packs of chewing gum with every purchase.
It soon dawned on William that the gum was more popular than the baking powder he was pushing. Hey Ho! The young entrepreneur changed course and in doing so William Wrigley Jr. changed history.
A natural at marketing he continued to give his product away as a lure to buy more. Such was his success that every business in the United States and indeed Europe fell in behind the Pied Piper of Marketing.
By the 1930s, and remember this was generations before the onset of the internet, social media and websites, his company’s product was in every American home.
No couch potato, the American merry marketeer had Wrigley’s Chewing Gum advertisements in every Greyhound bus from Seattle to Louisiana. If you suffered from a toothache you went to the dentist in Boulder, Colorado, New York or Los Angeles or any such practice wherever you could find one.
The Dust Bowl, the swamp communities of Louisiana, suburban Boston, the docklands of Portland in Oregon, cowboy country and the prairies. Your dentist had displayed in the waiting room huge posters with tips on mouth hygiene. These were supplied free of charge by Wrigley’s Spearmint Gum which was advertised on each display.
Start as you mean to go on. Every American child has a birthday every year. Again, of course, every American child received a birthday card from Wrigley’s Spearmint Chewing gum with strips of the company’s product attached to the birthday card.
This is what you call opportunism and all business is based on opportunism. The ability to see an opportunity, perceive a need and fill that need. The first rule of selling (actually there are many first rules of selling) is to discover what the customer wants and sell it to him.
Due to circumstances beyond my control, I became redundant in 1983. I learnt that W. H. Smiths the national chain of newsagents were disposing of hundreds of unsold books of interest to those inclined towards outdoor activity. Grabbing the lot for a song, I rented a shop and named it Rucksack n’ Rifle I hired a till put them on display and then realised why the books were unsold; no one wanted them.
As I peered into the financial abyss where many bright ideas end up, a customer strolled in with a powerful air rifle in his mitt. He asked if I could sell it for him. Helpfully, I agreed to display the weapon but having no idea of the value of such guns I asked for my visitor’s advice.
‘Give me £30 and put a £60 price tag on it.’
Placing the air rifle in the window it sold within the hour and I pocketed thirty sobs in my back pocket. There was a demand for hunting and sports knives and guns. I used my last pennies to buy new and second-hand guns, hunting and fighting knives. To cut a long story short, I became one of Britain’s biggest importers and sellers of such products. Buyers came from all over Britain. I was doing well.
Again, a victim of fate, a couple of gun incidents and savage headlines changed the laws and public perception of outdoor hunting, sports and suchlike. My booming business went from boom to bust or bang to dust. Being an opportunist, I survived.
Donate: It is the generosity of our supporters and members that makes our vital work possible. As the storm clouds of crisis and the pain of injustice and persecution loom over our people, the potential and importance of our work grows day-by-day. There is no George Soros figure out there for nationalists, so we can only do what good people like you help us to do. Thank you for your faith and your generous commitment: contact Michael Walsh email@example.com
Think your friends would be interested? Share or reblog this story!
MICHAEL WALSH is a journalist, broadcaster and the author of RISE OF THE SUN WHEEL, EUROPE ARISE, TROTSKY’S WHITE NEGROES, MEGACAUST, DEATH OF A CITY, WITNESS TO HISTORY, THE BUSINESS BOOSTER , THE FIFTH COLUMN VOLUME I and II, FOR THOSE WHO CANNOT SPEAK, IMMORTAL BELOVED, THE ALL LIES INVASION, INSPIRE A NATION Volume I, INSPIRE A NATION Volume II , SLAUGHTER OF A DYNASTY , REICH AND WRONG, THE RED BRIGANDS, RANSACKING THE REICH , SCULPTURES OF THE THIRD RIECH: ARNO BREKER AND REICH SCULPTORS , SCULPTURES OF THE THIRD RIECH: JOSEF THORAK AND REICH SCULPTORS , SCULPTURES OF THE THIRD REICH VOLUME III Porcelain and Reich Sculptors, The Exiled Duke Romanov Who Turned Desert Into Paradise , THE DOVETAILS , SEX FEST AT TIFFANY’S, THE AMOROUS GHOST AND ENCOUNTERS and other book titles. These illustrated best-selling books are essential for the libraries of informed readers.
MICHAEL WALSH NOVELS
The revenge of a predator is a city-vigilante epic better than Death Wish A LEOPARD IN LIVERPOOL , 55 lavishly illustrated first-hand stories by a Liverpool sailor THE LEAVING OF LIVERPOOL, Latest Killer-Thriller From Michael Walsh the City Vigilante Supremo The Stigma Enigma , A powerful thought-provoking paranormal romance The Soul Meets, How to form a naughty ménage a trois THE DOVETAILS and SEX FEST AT TIFFANY’S.
THE AMOROUS GHOST AND ENCOUNTERS Michael Walsh. A novel but not a work of fiction. Drawing on his real-life and location experiences this romantic-supernatural biography will ravish the reader. A page-turning terrifying white knuckle ride because these are his real-life apparitional experiences. AMAZON/KINDLE
Latest Michael Walsh bestsellers: Those who fall victim to the taxman, banks and moneylenders are victims of legalised mugging DEBTOR’S REVENGE, The Business Booster shows you how to double your profits not your workload THE BUSINESS BOOSTER
MICHAEL WALSH is a journalist, author, and broadcaster. His 70 books include best-selling RHODESIA’S DEATH EUROPE’S FUNERAL, AFRICA’S KILLING FIELDS, THE LAST GLADIATORS, A Leopard in Liverpool, RISE OF THE SUN WHEEL, EUROPE ARISE, FOR THOSE WHO CANNOT SPEAK, THE ALL LIES INVASION, INSPIRE A NATION Volume I, INSPIRE A NATION Volume II, and many other book titles. These illustrated best-selling books are essential for the libraries of informed readers.
We are in debt to our donors who finance the distribution of spin-free real news and fearlessly expressed views.
BUY FROM AUTHOR
MEGACAUST Michael Walsh. R. J. Rummel, Power Kills: Genocide and Mass Murder (Journal of Peace Research) 164 million people have been killed in cold blood this century by Capitalist / Communist governments.
SLAUGHTER OF A DYNASTY Michael Walsh. Covertly sponsored by Wall Street banks and the White House Bolsheviks seized Tsarist Russia (regime change). For 36 years news of Bolshevik atrocities and 70 million martyred Christians were censored by Western media. Lavishly illustrated, this expose reveals secrets removed from Western history books.
When ordering the book contact Michael Walsh by email firstname.lastname@example.org to receive your signed copy.
KEEP REAL NEWS OPEN: Donate by using Western Union, MoneyGram, Ria, registered mail or contact Michael Walsh: email@example.com or firstname.lastname@example.org 2) Follow our blog. 3) Share our stories and 4) buy our author-signed books. 5) Receive free newsletters by writing subscribe to email@example.com
BOOKS THAT CHALLENGE, INSPIRE, INFORM Michael Walsh, ‘Writer of the Year’ with a strong global following. Nearly 70 interesting Amazon book titles famed for changing and improving lives. CLICK TO VIEW
New stories every day!
Categories: Business Advice Centre