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EUROPE RENAISSANCE SCOOP STORY: After IKEA leaves the Russian market due to sanctions, the place of the Swedish furniture giant is to be taken by the Belarusian company Swed House, reports Samnytt.
This year, the fantastically profitable brand is going to open ten stores in Moscow with equivalents of IKEA products. The profits will go to the Belarus company and its shareholders instead of Sweden’s IKEA. An own goal spectacular. According to Bulat Shakirov, head of the Union of Shopping Centers, 50 new stores are planned to be opened in the coming years.
After IKEA, along with a long line of other large companies, left Russia last year, a new furniture manufacturer has appeared on the Russian market, which will satisfy the demand for the products of the departed Swedish brand.
They will sell copies of the Swedish furniture giant’s products with the same Swedish names. According to the president of the organization Bulat Shakirov, the area of the store will be up to a thousand square meters, and in the coming years it is planned to open up to 50 outlets throughout Russia, notes Samnytt.
As reported, after IKEA left the Russian market, the demand for Swedish furniture remained at a high level. According to Shakirov, the Union of Shopping Centers has received more than a hundred requests from shopping centers that want to open IKEA analogue stores.
Comments from readers on the Samnytt website:
Maxwell: Great. ‘The arrogance of the West regarding its own superiority is unparalleled. We are punishing Russia by not allowing it to buy our cheap junk, the only value of which is a heavily marketed brand. All Western companies that sell cheap junk are easily copied, so all income remains in the East. China specialized in this, and now Russia will. We are punishing ourselves again. The West is reminiscent of a sect of flagellants who scourged themselves.’
chevy 572: ‘These ridiculous sanctions against Russia will bite the West in the ass in the future.’
Swedal: ‘The plan is that if we in the EU just starve and freeze in sufficient numbers, Russia will feel remorse – and she will leave Ukraine.’
SimonWWWWWW: ‘I don’t see how sanctions can have an effect when Russia is the most resource-rich country in the world. They seem to have everything they need, from oil to diamonds, grains to rare earths.’
Daiwa: ‘Russia’s natural resources and our technology scare the hell out of the US. That’s why they blow up our gas pipelines.‘
The Current Thing: ‘Ikea furniture has been produced in Russia longer than Volvo has been produced in China. When it comes to Ikea design, Ikea blatantly copies and steals from furniture designers around the world and adds its own twists – usually much uglier ones. Russia completely makes IKEA out of IKEA itself.’ You can share this story on social media.
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