Tag: revenge

COPYWRITING, TRANSLATIONS AND GHOST-WRITING

Professional writing services are not something many business owners use despite their importance to their shops, hotels, restaurants, their business. Fact: A single spelling mistake on a website’s home page will reduce sales by 50 per cent as it suggests professional sloppiness and possible fraud. 

WHAT RECESSION

When businesses fail it is easy to blame the recession or Covid-19.  In all but a few cases that argument doesn’t stack up.  Failure is more often due to complacency and miserable management.  Obliged by business appointments to occasionally visit a splendidly situated restaurant I disliked doing so as the service was excruciatingly bad. Is the owner under the illusion that a little Spanish sunshine is enough to compensate for bone idle offhand staff? Rival restaurants lacking such beautiful surroundings thrive. It is service, not the location that puts bums on seats. 

BRANDED FOR ALL TIME

Corporate identities are part of the advertising landscape.  When out and about and long before we can make out the detail a company brand is identifiable.  Many logos come to mind such as those of Shell, Cadbury, Virgin, carmakers and television giants BBC and ITV. Corporate bodies pay telephone numbers when acquiring or changing their logos.  No upstart rival, even if their product was superior, could hope to compete against established brand names.

HUMOUR IN BANKRUPTCY

We often find humour even under the most dreadful circumstances; it is known as gallows humour. The never-ending recession has produced its own brand of wit. ‘With the market turmoil being what it is what’s the best way to make a small fortune?  Start off with a large one’.

A Tribute to True Masculinity

Imagine being a female and thinking that masculinity is toxic instead of literally being the sexiest, most mesmerizing, comforting thing you’ve ever come across in your life, and being aware of an instinctive primal level it is why you exist. Modern woman, you’ve broken in so many pieces.

No end to the unemployment curve

The first wave of the Covid pandemic eliminated over six million jobs across the EU, particularly impacting sectors dominated by temporary contractors, young people and female employees, according to a study conducted by an EU agency. However, this figure is not inclusive and could be double the 6 million claimed.

SOMETHING HAS TO CHANGE

The most beautiful words, “But, I love you.” The most painful words, “I love you, but.”
Change is inevitable but how we respond to change is a matter of choice. How many times I sat in despair at an unexpected misfortune. But, with the benefit of hindsight, things were never as bad as they at first appeared. In fact, time is much more than a great healer, it is a redeemer.